Podcast Resources

Why Your B2B Podcast Isn’t Generating Leads (And How to Fix It With Strategic Positioning)

The brutal truth: Most B2B podcasts fail to generate leads because they’re built backwards. Here’s the systematic fix that transforms content into a pipeline. You’ve been podcasting for six months. Maybe a year. You’re getting decent downloads – maybe even a few thousand per episode. Your content is solid, your guests are interesting, and your […]

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The Hidden Revenue Stream: How Mid-Market B2B Companies Monetize Podcasts Through Strategic Partnerships

Discover how B2B companies are generating significant monthly revenue from their podcasts – often within the first year – through the Partnership Revenue System that transforms relationships into recurring revenue. Most B2B companies treat their podcast as a marketing expense. They invest $5,000-$10,000 monthly in production, promotion, and time, hoping it somehow impacts the bottom

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How to Turn Your B2B Podcast Into a Pipeline-Generating Machine: The Guest-to-Customer Playbook

Transform your podcast from a content expense into a predictable revenue engine with this proven framework that systematically converts strategic guests into customers. Every week, thousands of B2B companies publish podcast episodes that generate zero pipeline. They interview interesting people, create decent content, and watch their download numbers tick up, while their sales team continues

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Why Podcast Listeners Tune In More During the Holidays and How Brands Can Make the Most of It

The holiday season brings a perfect opportunity for podcast listeners and creators alike. As people travel, shop, or just enjoy some extra downtime, podcasts become a companion. Whether it’s catching up on episodes during a long drive to visit family, listening while browsing holiday markets, or playing a favorite show while wrapping gifts, podcasts offer

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