Swag isn’t just stuff. In a distributed workplace, the right physical object can become evidence that someone belongs.
Nikki sits down with Crissy Manwaring of Robertson Marketing to explore how remote work transformed branded merchandise from a nice-to-have into a powerful culture-building tool. From thoughtful home office kits and everyday essentials to the surprising psychology behind a cozy blanket, quality headset, or even a great branded pen, Crissy shares how tangible experiences can create connection when teams aren’t sharing the same physical space.
They also unpack what makes merch worth keeping, why quality beats quantity, the hidden complexities of global shipping, and how organizations can start measuring whether their merch is actually creating value. For people-first leaders navigating remote and distributed teams, this conversation offers a fresh way to think about belonging, culture, and the physical reminders that tell employees, “You matter here.”
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Additional Resources:
Learn how to build your strategy to swag!: http://promobuyguide.com/
Connect with Crissy on LinkedIn: https://www.linkedin.com/in/crissymanwaring/
Learn more about Robertson Marketing: https://www.robertsonmarketing.com/
Connect with Nikki on LinkedIn: https://www.linkedin.com/in/nikkilewallen/
Follow PeopleForward Network on LinkedIn: https://www.linkedin.com/company/peopleforward-network/?viewAsMember=true
Learn more about PeopleForward Network: https://peopleforwardnetwork.com/
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The Remote Work Hack That Creates Better Boundaries
PeopleForward Network (PFN) October 28, 2026 5:30 pm