Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. It all starts with the question, “How’d they do that?”
In this episode of How’d They Do That?, Skot Waldron sits down with negotiation and influence expert Attia Qureshi to talk through what really happens when coaches, consultants, founders, and service-based business owners negotiate for themselves. Attia breaks down why we are often great at advocating for clients but weirdly bad at advocating for our own value.
They get tactical with a real pricing scenario from Skot’s business, including how to anchor your fee, when to ask about budget, how to create three options, what to do when a prospect has a cheaper quote, and how to respond when someone says there is no budget this year.
Timestamps: 00:00:00 – Cold Start & Intro 00:01:19 – Why Negotiation Matters for Coaches 00:03:57 – Why We Get Weird About Our Own Fees 00:08:15 – How to Anchor Without Guessing 00:09:25 – The Two-Minute Fear Reset 00:16:02 – Skot’s Real Pricing Scenario 00:26:41 – Why Three Options Work 00:33:05 – When They Found Someone Cheaper 00:38:03 – Turning No Budget Into Not Yet 00:45:03 – Practice Negotiation in 30 Seconds a Day
Links:
Guest: Attia Qureshi Website: https://www.attiaqureshi.com LinkedIn: https://www.linkedin.com/in/attiaq Instagram: https://www.instagram.com/attiaq
Skot Waldron
Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to ‘How’d They Do That?’, the podcast that tackles these tough questions head-on.
I’m Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, “How’d they do that?”