Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. It all starts with the question, “How’d they do that?”
Building a great keynote can feel like trying to organize a junk drawer while people are watching. You’ve got ideas, stories, experience, maybe even a few great slides but if there’s no structure, the audience can feel it fast.
In this episode of How’d They Do That?, Skot Waldron talks with Michael Hidalgo about a simple, practical framework for building talks that people actually remember. Michael brings 25+ years of speaking experience and breaks down how story structure, screenwriting, and the idea of orientation, disorientation, and reorientation can help coaches, consultants, founders, and creators craft more compelling keynotes.
You’ll learn how to find the “inciting incident” in your message, why one clear sentence can save your entire talk, and how to stop piling on good content that doesn’t serve the main point. It’s practical, experience-driven, and surprisingly freeing like your keynote finally got a GPS.
Timestamps: 00:00:00 – Cold Start & Intro 00:03:16 – Why Keynoting Matters for Coaches 00:05:02 – The Story Structure Behind Great Talks 00:08:32 – The Mosquito Hook Example 00:12:17 – What Cars Teaches Speakers 00:14:01 – How to Hook an Audience 00:17:19 – The Simple Talk Template 00:20:08 – Why Speakers Lose the Room 00:25:54 – Michael’s Advice for Coaches and Consultants
Links:
Guest: Michael Hidalgo Website: michael-hidalgo.com
Skot Waldron
Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to ‘How’d They Do That?’, the podcast that tackles these tough questions head-on.
I’m Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, “How’d they do that?”