Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. It all starts with the question, “How’d they do that?”
Dr. Cindy McGovern, renowned for her expertise in sales leadership, walks us through how to transform your approach to selling and building your personal brand. Whether you’re in sales, leadership, or any role that requires influence, Cindy explains how to embrace sales with integrity, build trust, and communicate in a way that feels authentic.
From overcoming the “icky” feeling many people have about selling to using human behavior research to close deals, this episode is packed with actionable tips to help you lead with influence and sell with confidence. Whether you’re selling yourself, a product, or an idea, Cindy’s strategies will guide you to success.
Timestamps: 00:00:00 – Intro & Highlights 00:03:49 – Overcoming the “Icky” Feeling in Sales 00:05:22 – The Power of Influence vs. Manipulation in Sales 00:08:19 – How to Avoid Manipulative Sales Tactics 00:12:40 – The 5-Step Sales Process and Why It’s Essential 00:14:55 – Why People Fail to Close Sales and How to Fix It 00:16:01 – The Importance of Asking for the Sale 00:20:37 – Understanding Human Behavior in Sales 00:25:28 – Reframing Sales for Non-Salespeople 00:38:45 – Final Thoughts: Embracing Sales Leadership and Personal Branding
Links:
Guest: Dr. Cindy McGovern Websites: https://drcindy.com, http://orangeleafconsulting.com, http://orangeleafacademy.com Facebook: @DrCindyMcGovern X/Twitter: @1stLadyofSales LinkedIn: @drcindy Instagram: @1stLadyofSales TikTok: @1stLadyofSales YouTube: @1stLadyofSales
Skot Waldron
Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to ‘How’d They Do That?’, the podcast that tackles these tough questions head-on.
I’m Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, “How’d they do that?”