Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. It all starts with the question, “How’d they do that?”
If you’re a coach or consultant, you’ve probably solved the same client problem more times than you can count. Same questions, same tools, same “there’s got to be an easier way” moment. That moment matters more than you think. It might be your next business.
In this episode of How’d They Do That?, host Skot Waldron talks with Allison Brenner. She’s an industrial/organizational psychology consultant, an executive coach and the founder of InnerVue. After nearly 30 years of helping people close the gap between how they mean to come across and how they actually do, Allison saw the same frustrations with traditional 360 assessments over and over. So she built something better.
Timestamps: 00:00:00 – Cold Start & Intro 00:03:20 – The Moment a Coaching Problem Became a Business 00:05:36 – What’s Broken About Traditional 360s 00:09:56 – How to Know a Problem Is Worth Building Around 00:13:36 – Why Borrowing Someone Else’s Tech Hits a Wall 00:18:29 – What to Think About Before Adding a Revenue Stream 00:19:41 – The Market Research That Changed Everything 00:25:42 – Build It First or Sell It First? 00:29:55 – Letting Go of the Wrong People Sooner 00:33:07 – One Question That Could Reveal Your Next Product
Links:
Guest: Allison Brenner Website: www.yourinnervue.com LinkedIn: www.linkedin.com/company/yourinnervue Instagram: www.instagram.com/yourinnervue X (Twitter): x.com/yourinnervue Facebook: www.facebook.com/YourInnervue2025 YouTube: www.youtube.com/@YourInnerVue TikTok: www.tiktok.com/@yourinnervue
Skot Waldron
Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to ‘How’d They Do That?’, the podcast that tackles these tough questions head-on.
I’m Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, “How’d they do that?”