Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. It all starts with the question, “How’d they do that?”
Most coaches and consultants didn’t start a business because they love lead generation. They started because they wanted to help people. But if nobody’s paying attention, you can’t help anybody. In this episode, Skot Waldron talks with Jake Tlapek, also known as Jake the Wizard. Jake has built and sold two seven-figure agencies, grown a social following of more than 100,000, and wrote Eight Dominoes. He built his agency on organic social alone and brought in 10 to 20 high-intent leads a week without spending a dollar on ads.
Jake explains the system behind it. He goes live for two hours, clips the recording into dozens of short videos, and posts 5 to 10 times a day. He covers the three reasons live video beats regular posting, how to fill a live when nobody shows up, and why treating your audience like paying clients leads to sales calls where you barely have to sell.
Chapters: 00:00:00 – Cold Start & Intro 00:06:30 – The Real Reason Your Posts Aren’t Working 00:10:41 – 3 Reasons Going Live Beats Posting 00:14:12 – How to Go Live When Nobody Shows Up 00:16:01 – How to Sell Without Ever Pitching 00:19:12 – Treat Your Audience Like They Already Paid 00:25:15 – Your First 30 Days Starting from Zero 00:31:29 – Lightning Round: LinkedIn vs. Instagram and More 00:36:29 – Why Your Content Isn’t Getting You Clients 00:41:22 – A Word of Hope for Coaches and Consultants
Links:
Guest: Jake Tlapek Website: www.jakethewizard.com LinkedIn: linkedin.com/in/jake-tlapek Instagram: instagram.com/itsjakethewizard Book: Eight Dominoes: A Messaging Framework That Compounds Into Awesome Clients
Skot Waldron
Building a coaching or consulting business is tough. You may often feel isolated and overwhelmed, from marketing and sales to running calls and scaling your business so you can retire one day. Welcome to ‘How’d They Do That?’, the podcast that tackles these tough questions head-on.
I’m Skot Waldron, your fellow coach and guide through the adventurous world of coaching and consulting entrepreneurship. Join us as we sit down with successful people who have been exactly where you are. They’ll share not just their victories but the obstacles they’ve overcome on their paths to success. From mastering the sales conversation to building influential networks, upleveling your speaking, and creating a movement of loyal clients, we dive into the strategies that turn potential into prosperity.
It all starts with the question, “How’d they do that?”