The Shift is a conversational podcast for HR and People leaders who are carrying real responsibility and trying to lead with clarity in the middle of change. Youāll leave with practical language, grounded frameworks, and a little more courage to take the next right step. If youāre tired of performative HR conversations and want honest dialogue that actually helps you lead, youāre in the right place.
We sit down with Greg Wasserman, Head of Relationships at RSS.com and self-described “relationship generator,” to talk about why podcasting might be the most underused relationship-building tool HR and People leaders have.
We get into:
- Why the real ROI of a podcast was never the download count.It‘s the relationship
- Greg’s throughline: “life is about time and relationships” (and how it shaped two decades in relationship development at Yahoo!, CBS, and a string of startups)
- Why cold outreach feels transactional, but “come on my podcast” doesn’t
- How an internal podcast rebuilds trust HR often doesn’t have; the shift from “HR wants to talk to me” dread to “I get to be a guest”
- Using podcasting for the vulnerable, messy conversations (think layoffs, reorgs, hard calls)…not just the highlight reel
- Why every employee having (or guesting on) a podcast builds brand ambassadors, whether they stay or eventually leave
- The tactical starting point: a $75ā100 mic, one relationship worth building, and 30 honest minutes
Because you don’t need a content strategy. You need one relationship worth having on the record.
Connect with Greg:
Podcast Network Insights (Greg’s podcast)
Marnie Robbins & Mindy Honcoop
Hosted by Mindy Honcoop and Marnie Robbins, each episode feels like pulling up a chair in the working room, not sitting through another āthought leadershipā lecture. They talk with practitioners, founders, and trusted voices about whatās shifting in the workplace right now: trust, leadership expectations, culture tension, AI and HR tech, change fatigue, messy people problems, and the decisions that sit on your desk when youāre the one everyone looks to.
Youāll leave with practical language, grounded frameworks, and a little more courage to take the next right step.
If youāre tired of performative HR conversations and want honest dialogue that actually helps you lead, youāre in the right place.