Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.
“It’s not about events or perks, it’s about how you treat people every single day. Those consistent actions shape the culture of your business and the success of your team.”
In this episode, Kate Volman sits down with James Terry, Founder and CEO of GreenTeam Building Services, a third-generation plumber who turned a family trade into a thriving company with more than 50 team members.
James shares his journey into entrepreneurship and the hard lessons he’s learned along the way. Together, Kate and James discuss what real culture looks like in action—how leaders show up every day, how they treat people during both good times and bad, and why flexibility, accountability, and communication are non-negotiable if you want to grow and scale.
In this episode, you’ll discover:
- The importance of treating people well every day to build a strong culture
- How leadership is forged through tough decisions, transparency, and consistency
- Why empowering your team to make decisions is crucial for growth
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Things to listen for:
(00:00) Intro
(01:33) James’s story from plumber to CEO
(05:55) Tough leadership decisions and failures
(10:13) Leading through uncertainty and change
(12:56) Scaling the team and hiring smart
(19:18) Knowing when to be in the clouds or in the dirt
(22:57) Addressing common misconceptions about trade work
(31:06) Insights from different industry leaders
(38:22) Influential thought leaders that James follows
Resources:
Connect with the Guest
Connect with the Host & Floyd Coaching:
Kate Volman
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.
Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.
Conversations are inspired by Matthew Kelly’s bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.
Whether you’re a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.