

Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.
“ People still have their lives and their dreams in the background, and you’re getting a portion of that person if you don’t invest in all of them.”
In this episode of Lead with Culture, Deenya Craig, Director of Organizational Culture and Engagement at Lutheran Social Service of Minnesota, shares how The Dream Manager Program has transformed her organization. As a certified Dream Manager, Deenya reveals how empowering team members to pursue their dreams has elevated engagement, productivity, and overall workplace culture.
Deenya explores the ripple effects of the program, from helping employees achieve life-changing goals like buying a home and losing weight, to fostering deeper self-awareness and creating a waiting list of eager participants. Deenya shows through heartfelt stories and actionable insights how investing in the whole person can create a thriving culture.
In this episode, you’ll discover:
- How the Dream Manager Program transforms workplace culture
- Stories of growth and the Program’s lasting impact
- Why investing in employee dreams drives success
Discover how to implement The Dream Manager Program:
https://www.thedreammanager.com/
Invest in a coach to achieve your dreams:
https://www.floydcoaching.com/
Things to listen for:
(00:00) Introduction and emotional breakthroughs
(01:26) Deenya’s role and experience
(03:01) Impact on team members
(04:24) Leadership and program expansion
(05:48) Personal growth and certification
(11:52) Dreams and achievements
(23:36) Why do our team’s dreams matter?
Resources:
Connect with the Guest:
- Deenya Craig’s LinkedIn
- Lutheran Social Service of Minnesota on LinkedIn
- Lutheran Social Service of Minnesota Official Website
Connect with the Host & Floyd Coaching:
















Kate Volman
A company can only become the best version of itself to the extent that its people are becoming better versions of themselves. What’s the key to making that happen? Building dynamic cultures so people love coming to work and accomplishing great things together.
Hosted by Kate Volman, CEO of Floyd Coaching, Lead with Culture is a show dedicated to exploring how great leaders create workplaces where people can thrive both personally and professionally.
Conversations are inspired by Matthew Kelly’s bestselling books The Dream Manager, The Culture Solution, and Off Balance. Guests include incredible leaders as well as Floyd executive coaches sharing stories and providing insights into real strategies used to attract and retain great talent, execute effectively, become better coaches, build teams and grow businesses.
Whether you’re a CEO, HR executive, manager, or simply part of a team, this show will help you become a better leader.