FRINGE by PeopleForward Network is designed to take you on a constantly evolving people-first leadership journey. Expect a blend of favorite episodes, exciting network news and powerful stories from the PFN team and partners that illustrate what moving people forward in action is like.
What if your podcast could be more than just content, and actually become your best sales and marketing engine?
In this live episode from CultureCon® 2025, Nikki and Eric share their secret playbook for turning podcasts into powerful business growth tools.
From claiming your niche and attracting the right guests, to creating inbound momentum and unlocking sponsorship opportunities, they reveal how podcasting, done with intention, can drive brand awareness, new relationships, and even revenue.
Whether you’re podcast-curious or looking to maximize your current show, this conversation proves that podcasting isn’t just about downloads… it’s about results. 🚀
Additional Resources:
Subscribe to PFN’s YouTube Channel!
Connect with Nikki on LinkedIn
Follow PeopleForward Network on LinkedIn
Learn more about PeopleForward Network
Key Takeaways:
- Define your niche first. Clarity on your ICP drives podcast success.
- Podcasting fuels business development. Guests become authentic connections.
- Lead with value. Invitations beat cold outreach every time.
- Make CTAs meaningful. High-value offers spark inbound engagement.
- Monetize strategically. Sponsorships can turn podcasts into revenue streams.
by PeopleForward Network
FRINGE
Introducing FRINGE, the captivating podcast by PeopleForward Network, designed to take you on a constantly evolving people-first leadership journey, together. You can expect a blend of favorite episodes, exciting network news and powerful stories from the PFN team and partners that illustrate what moving people forward in action is like. FRINGE is just one of our tools intended to create a world where meaningful work becomes a reality for all individuals. Join us!