Internal company communication has always been a struggle for the majority and is now an even greater struggle with the ever growing variety of channels for communication. What if one activity could create a flywheel of assets to feed all channels? And what if the one activity is the statistically most popular medium, today, for content consumption? Sounds like a winner!
Statistics say that podcasts are the most popular content channel for humans over the age of 12, today. Let’s apply podcasts to internal communication and review the opportunities to maximize this one effort.
- Accessibility: A private podcast allows employees to access important information and updates at their convenience. They can listen to episodes during their commute, while exercising, or whenever they have spare time. This accessibility improves engagement and ensures that employees stay informed.
- Engaging Content: Podcasts offer a unique medium to deliver content in an engaging and conversational manner. By creating interesting and informative episodes, you can capture employees’ attention and make internal communication more enjoyable.
- Personal Connection: Hearing the voices of leaders or key team members through a podcast creates a sense of personal connection. It humanizes the communication and makes employees feel more involved and connected to the organization.
- Timely Updates: Podcasts allow for quick and efficient dissemination of time-sensitive information. Whether it’s announcing a new initiative, sharing company news, or providing updates for ongoing projects, a podcast enables immediate delivery of information to all employees.
- Training and Development: A private podcast can be a useful tool for training and development purposes. Organizations can create episodes that offer training materials, industry insights, expert interviews, and educational content to help employees enhance their skills and knowledge.
- Multilocation Communication: For organizations with multiple locations or remote teams, a private podcast can bridge the geographical gap. It provides a consistent and inclusive communication channel, ensuring that all employees, regardless of their location, receive the same information and updates.
- Feedback and Interaction: Podcasts can facilitate two-way communication. You can encourage employees to provide feedback, ask questions, or suggest topics for future episodes. This interaction fosters engagement and creates a sense of community among employees.
- Archives and Reference Material: Private podcasts serve as a repository of valuable information. Employees can refer back to previous episodes whenever they need to refresh their memory or revisit specific topics. It acts as a knowledge base and ensures that important information is readily accessible.
- Maximization: One podcast episode creates an astounding amount of content to feed other channels. Possibilities are endless, but here are some examples: podcast episode, video episode, audio sound bites, video shorts, blogs, website content for SEO growth, social posts, etc.
If you’d like to have a brainstorming session about your internal communications goals and challenges and create a plan to visualize how podcasting can help you and your team, PeopleForward Network is here to help. Let’s Meet!