Working Forward, an original podcast from PeopleForward Network, explores advancements in technology, societal + economic shifts, artificial intelligence, remote work, the gig economy, and more to equip listeners with the knowledge and foresight necessary to thrive in an ever-evolving professional landscape.
The best branded merch doesn’t feel like a giveaway. It feels like belonging you can wear.
Using the Michael Jordan and Nike story as a jumping-off point, Nikki and Crissy explore what happens when merchandise becomes more than an expense and starts creating identity, community, and even revenue.
From Air Jordan’s cultural influence to exclusive merch drops and employee gear people actually want to buy, Crissy breaks down the ingredients that give branded artifacts real meaning: quality, design, community, and exclusivity. For people-first leaders, it’s a powerful reminder that when your culture means something, people want a tangible piece of it.
Additional Resources:
Learn how to build your strategy to swag!
Connect with Crissy on LinkedIn
Learn more about Robertson Marketing
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Key Takeaways:
- Treat merch creates identity, belonging, and cultural connection.
- Strong personal brands can strengthen the larger company brand.
- Quality and design transform ordinary swag into meaningful artifacts.
- Exclusivity can dramatically increase merchandise demand and perceived value.
- Strong cultures create merchandise employees actually want to buy.
by PeopleForward Network
Working Forward
A notable trend has emerged—a growing demand for discussions centered around strategic planning to navigate the future of work. Data suggests that individuals are seeking content focused on anticipated trends to shape the employment landscape in the years ahead.
Working Forward, an original podcast from PeopleForward Network, explores advancements in technology, societal + economic shifts, artificial intelligence, remote work, the gig economy, and more to equip listeners with the knowledge and foresight necessary to thrive in an ever-evolving professional landscape. Hosted by thought leaders from around the globe who work in their leadership expertise area, studying and keeping their eye on changes to provide advice on how to prepare and what to do next.