Working Forward, an original podcast from PeopleForward Network, explores advancements in technology, societal + economic shifts, artificial intelligence, remote work, the gig economy, and more to equip listeners with the knowledge and foresight necessary to thrive in an ever-evolving professional landscape.
Swag isn’t just stuff. In a distributed workplace, the right physical object can become evidence that someone belongs.
Nikki sits down with Crissy Manwaring of Robertson Marketing to explore how remote work transformed branded merchandise from a nice-to-have into a powerful culture-building tool. From thoughtful home office kits and everyday essentials to the surprising psychology behind a cozy blanket, quality headset, or even a great branded pen, Crissy shares how tangible experiences can create connection when teams aren’t sharing the same physical space.
They also unpack what makes merch worth keeping, why quality beats quantity, the hidden complexities of global shipping, and how organizations can start measuring whether their merch is actually creating value. For people-first leaders navigating remote and distributed teams, this conversation offers a fresh way to think about belonging, culture, and the physical reminders that tell employees, “You matter here.”
Additional Resources:
Learn how to build your strategy to swag!
Connect with Crissy on LinkedIn
Learn more about Robertson Marketing
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Learn more about PeopleForward Network
Key Takeaways:
- Physical merch can become tangible evidence of employee belonging.
- Remote work increased the strategic value of branded merchandise.
- Great home office kits support comfort, boundaries, and connection.
- Quality and usefulness matter more than trendy promotional products.
- Global merch programs require thoughtful logistics and local expertise.
by PeopleForward Network
Working Forward
A notable trend has emerged—a growing demand for discussions centered around strategic planning to navigate the future of work. Data suggests that individuals are seeking content focused on anticipated trends to shape the employment landscape in the years ahead.
Working Forward, an original podcast from PeopleForward Network, explores advancements in technology, societal + economic shifts, artificial intelligence, remote work, the gig economy, and more to equip listeners with the knowledge and foresight necessary to thrive in an ever-evolving professional landscape. Hosted by thought leaders from around the globe who work in their leadership expertise area, studying and keeping their eye on changes to provide advice on how to prepare and what to do next.