Hear answers to tough questions about leadership and life from of the most inspirational leaders.
B2B buyers aren’t following a straight path anymore.
Many marketers still rely on traditional SEO, websites, and review pages to capture attention, but today’s buyers are increasingly turning to AI and LLMs to compare their options and validate their decisions. This shift creates a critical question for modern organizations: how do you get discovered when your audience’s first stop isn’t Google, but a machine-powered assistant?
In this episode of Straight to Voicemail, Amanda Smith hears from Sydney Sloan, Chief Marketing Officer at G2, to break down the practical steps organizations can take to stay visible in the age of AI. Sydney shares practical advice on Answer Engine Optimization, leveraging user-generated content, and building content workflows that align with how buyers actually research today.
You’ll learn:
- How the B2B buyer journey is changing in an AI-first world
- Practical strategies to improve discoverability
- How to create content workflows that combine human insight with AI efficiency
Jump into the conversation:
(00:00) The changing buyer journey
(02:00) Introduction to Answer Engine Optimization (AEO)
(03:00) Content engineering and Human-AI collaboration
(04:00) Leveraging user-generated content
(04:40) Bonus rips and website optimization
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/
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https://www.linkedin.com/in/amanda-alexander-smith/
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Rachel Downey
Rachel Downey is the millennial founder, executive producer, and CEO of production company, Share Your Genius. And she has lots of questions.
Join Rachel as she sets out to ask her toughest questions about leadership, life, and honing her craft to some of the most inspirational people she knows.