Every marketer is under pressure to produce results, but when you’re working with limited time and budget, the line between B2B and B2C strategies can get blurry. The urge to be everywhere at once often leads to burnout instead of breakthroughs.

In this episode of Straight to Voicemail, Adam Sockel hears from Monica Stockbridge, Content Marketing Strategist at Dutch Vet, on how to navigate marketing strategy on a tight budget. Monica’s advice cuts through the complexity: whether you’re selling to a single consumer or an enterprise committee, you’re still marketing to humans. She shares practical ways to focus your limited resources, from leveraging subject matter experts to choosing the right content formats, so even small teams can drive real impact.

You’ll learn:

• Why remembering there is always a human on the receiving end is the ultimate key to effective content marketing
• How B2B and B2C buying cycles differ, and why picking the right content format saves limited resources
• How to leverage subject matter expert interviews to quickly multiply your content output across channels

Jump into the conversation:

(00:00) Why we wanted to hear from Monica Stockbridge

(01:27) The underlying core of B2B vs. B2C marketing

(02:14) Choosing the right formats for your audience

(02:50) Leveraging SMEs to build trust and multiply content

(03:15) Writing helpful human content on a tight budget

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.