Unlocking the Hidden Marketing Power of Podcasting
During these tumultuous times of adapting to shoestring budgets and reverting to guerrilla marketing tactics, the million dollar question is “How do I get more for less?” We’re happy to share that your answer might just be podcasting.
In his article about guest podcasting, Neil Patel says:
“Appearing as a guest on a podcast not only puts you in front of a loyal group of followers, it also opens the door on a whole new set of individuals who prefer to listen to their content.”
And this is just one benefit!
Why be a podcast guest?
While over 79% of US adults know what podcasting is now, only 22% had ever heard of it in 2006. And it’s still growing exponentially! That doesn’t mean you need to run out and invest in fancy podcast studio gear and sound editing technology to launch your own show. There are easy, fast ways to dip your toes into the podcast pond that deliver huge dividends…like being a guest on another podcast.
Is it really worth it?
To understand the full breadth of benefits you’ll experience as a podcast guest, download our new learning module: The Benefits of Being a Podcast Guest.
In the learning module, you’ll explore benefits like:
- Low-lift increased exposure and engaged audience
- Access & introductions to influencers
- Social media follower growth
- In-depth, uninterrupted storytelling platform
- Increased, high-quality website traffic
- Massive evergreen content library
- SEO ranking boost and backlinks
The backlinks alone will do wonders for to anchor your website in the eyes of Google! Compounded by all of the rich content each episode you guest on will generate, and you’ve got a recipe for getting on the flywheel (check out this article on 7 Ways to Repurpose your Podcast Content).
What’s the first step?
There are lots of ways to break into podcasting, from leveraging your own in-house marketing team to secure bookings to allowing a podcast marketing agency to take the reins for you. At PeopleForward Network, our specialty is B2B podcasting—specifically people-first thought leaders and industries with that mindset.
You can score a one-time deal for 5 bookings on leadership podcasts with us now. You get 5 guaranteed bookings on right-fit podcasts, fully managed interview scheduling, a podcast profile page with your topics and expertise, weekly progress reports, and more. Reserve your bookings to get started today here!
In addition to helping passionate leaders share their message as guests on established podcasts, PeopleForward Network also offers full-service podcast strategy and production. Check out our podcasts, and subscribe to our newsletter for goodies beyond the audio.
